Work Experience 
 

02.2020 - 12.2020 / Moscow, Russia

Intern: Department of PR, Media, and Marketing  

Charity Foundation "Way of life"

- Wrote and published over 7 articles for various popular media outlets including Flacon Magazine, Mel, Medium, etc.

- Was in charge of the Foundation's SNS. Wrote posts and made visuals for Instagram, Facebook, Twitter, VK and Telegram

- Developed and curated a program "Can and will help+", which involved hundreds of new donors and helped to fund-rise around $1000

- Contributed to the creation of creative content, such as photos, videos, presentations

- Pitched articles and programs to media outlets and clients

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01.2021 - present / Moscow, Russia

Strategic Planning Manager   

BBDO

Key clients: MARS (M&M’S, SNICKERS, WHISKAS, SHEBA, PEDIGREE, PERFECT FIT, CESAR), YANDEX.MARKET
- Stayed up-to-date and engaged with cultural & consumer trends to bring fresh, relevant points of view to the development of strategy and creative briefs
- Developed omnichannel digital strategies for social media, websites, paid search, E-comm, CRM
- Developed brand communication strategies based on client and 3rd party data (self-acquired and analyzed)
- Participated in brand positioning and platform development
- Created presentation materials and delivered presentations to clients (including presentations done in English)

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